Helping doctors better understand heart disease and heart failure
Information Architecture / Interaction Design / UX/UI Design / Prototyping
Heart failure is difficult to spot because it’s difficult to see. A unique, innovative website and tablet app were created featuring an anatomically correct, virtual, beating heart; to support personalised one-to-one conversations between medical science liaisons from the pharmaceutical industry and doctors – with the goal of educating about heart disease and heart failure related to Type 2 Diabetes.
Building on the initial concept, an app was developed to support medical science liaisons, featuring a unique navigational flow co-designed with NHS cardiologists.
Working iteratively, the information architecture and navigation concept were defined to support the video narrative. An app map, UX prototype, and functional specification were created to help client stakeholders visualise the proposal and ensure alignment with developers.
The prototype showcased a unique “looped” concept, guiding users through the narrative from “Healthy Heart” to Heart Failure (HFpEF). It enabled autoplay of condition-specific videos, alongside interactive supporting visuals like ultrasounds, ECGs, and immersive 360° views inside the heart. This approach ensured the experience was both engaging and easy to navigate, enhancing the educational impact for healthcare professionals.
Results
“I thought this was a great application and look forward to seeing more to follow in offering doctors a unique perspective and hopefully provide better patient diagnoses and treatments.”
— Jill Toloza
An award-winning experience that reveals a perspective previously unseen to cardiologists and HCPs
“The execution of this project is very impressive. Immersive views of the human heart in action, seen in ways that aren’t easy—or possible!—in the real world, illustrate what’s possible with the current state of technology”
— Husani Oakley
Winner, Creative Floor 2021: Best Tablet App; winner, Communication Arts: 2021