“Horror-Days”
Since 2004, Chikungunya has been steadily increasing in prevalence, posing potentially lethal consequences. To highlight the importance of vaccination and raise awareness, this campaign launched a mock horror film on social media.
The narrative revolved around a cursed souvenir whose "evil powers" are revealed to be the debilitating symptoms of the mosquito-borne disease Chikungunya. The concept used elements of suspense and dark humour to engage audiences, encouraging them to take proactive steps like vaccination, to protect against the real-world threat of this disease.
Did you bring something back that you shouldn’t have?
The twisted tale of Stephen, newly returned from a family holiday with an album of snaps and a mysterious souvenir, bought from the local market.
As the week wears on, he begins to believe something evil has entered his home along with the statue. He awakes every morning feeling its claws sunk deep into his joints. Strange patterns appear branded into his skin. He feels its malevolent influence twist his guts, its hot breath on his neck and his face, his back bending under the sheer weight of its presence.
He has indeed put his family at risk; not from any supernatural force but the all-too-natural-and-avoidable chikungunya virus.
The statue is just a statue – the real engineer of his torture was Stephen himself.
