Invisalign Go: A Strategic Design Solution to Empower General Dentists
Website Design / Social Media / Launch film
Invisalign Go is a simplified version of the Invisalign teeth-straightening system, tailored specifically for general dentists to address mild to moderate orthodontic cases. The goal was to shape the market by encouraging general practitioners to integrate tooth movement into their routine practice and position Invisalign as their go-to brand for orthodontic treatment.
Results
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To reinforce Invisalign's position as the leading solution for teeth straightening, the "Invis Is" campaign provided a memorable headline framework paired with relatable, targeted messaging. Focused on engaging general practitioner dentists, the campaign emphasised key benefits, including confidence-building, seamless integration into patients' daily lives, and the modern advantages of Invisalign over traditional braces.
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The campaign's efforts significantly enhanced brand awareness, reinforcing Invisalign's leading global market position. With over 10 million users worldwide, the brand leveraged data-driven advertising to build its reputation and reach general practitioners. This strategic approach not only increased consumer interest but also strengthened connections between patients and Invisalign providers, ensuring sustained growth and market dominance.