Nicorette
A stop smoking app designed to help smokers follow a personalised quit journey based on their own motivations and milestones. Connected to the Nicorette QuickMist SmartTrack mouth spray using near field communication technology.
App Design / Visual Design / Design System / User Research / Usability Testing
The motivators and milestones for each quitter’s journey are unique
By enabling smokers to spray and then tap QuickMist against their phone the behavioural support programme tracks NRT usage and progress against a range of personalised goals, all grounded in COM-B behavioural change theory.
The support model was co-designed with quitters so that key motivators and must-haves were integrated into the MVP, and the app co-designed with J&J through a series of five two-week sprints.
Results
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The success of the project created a new way of working for J&J due to accelerated timelines and increased quality
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First internally built app that went from ideation to launch within 12 months
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The support model was co-designed with quitters, so that key motivators and must-haves were integrated into the MVP